Building connection is the through-line in everything I do.
I started in nightlife—not because I loved the scene, but because I loved the way a great room could dissolve the space between people. That instinct—to create environments where strangers feel welcome—led me to the early days of online community-building, when the internet still felt like a shared experiment.
Today, I apply that same philosophy to brands and physical spaces. Whether through a bottle of Basbas, a political movement, or a building designed to foster belonging, I’m chasing the same outcome: helping people find each other in a fragmented world.
The Solitary American Substact
We’ve become a nation of solitary individuals, cut off from the very spaces and rituals that once made us whole.
Solitary American explores how we got here and how we get back by examining the policies, cultural forces, and design decisions that either foster human connection or fragment it entirely in narrative.