PAUL
GELLER
PHILOSOPHY
Community
01
SOURCE
Source
I started in nightlife, not because I loved the MUsic initially, but because I loved the way a great room could dissolve the space between people. That instinct—to create environments where strangers feel welcome, led me to the early days of online community-building, when the internet still felt like a shared experiment…
02
Connection
CONNECTION
IN 2009, I joined Grooveshark—the first global music streaming Platform, where I found myself caught in the crosshairs of legacy media titans. Universal, Warner, Sony, Disney. You know, the usual guardians of the old order. ,e and the boys drew some strays. Suddenly I was a personal defendant in one of the largest IP lawsuits of all time, pulled into the marble halls of Congress, Agency buildings, global bodies where the future of the internet hung in the balance.
Thus became my education in open internet activism, watching advocacy organizations fight battles most of us never see… except that one time in 2012 when we blacked out the internet for a day.
afterward, I BEGAN TO contribute my time to the groups that defend THE FREE AND FAIR USE OF THE INTERNET: the Consumer Technology Association, Engine Advocacy, and support groups like the Center for Democracy & Technology and the Electronic Frontier Foundation…
03
Community
COMMUNITY
Now I find myself back where I started, buildING brands that prioritize physical spaceS and open places where people can celebrate difference. Through Solitary American, I Examin how policy shapes community, how regulation either enables or destroys the places that bond us to one another. The infrastructure of human connection is broken, but infrastructure can be rebuilt, And while this may be a hippy sort-of mindset, I believe these goals can be achieved without sacrificing commerce and capitalism.
Sometimes the most revolutionary act is simply creating a room where strangers feel welcome.
SELECT
PROJECTS
SELECT
strategy
Dialect is an impact-focused agency that I run. We partner with leaders who refuse to settle for incremental change. For more than two decades, our team has connected courageous ideas with exceptional execution, turning vision into leverage and action into impact. Today, we help businesses, nonprofits, and advocacy organizations build the platforms that power what comes next.
consumer
BASBAS is the most awarded hierbas in the world. A secret recipe from Ibiza, containing more than a dozen wild herbs and spices, meticulously macerated into the finest herbal spirit ever created. A generational recipe, elegantly packaged and effortless to serve, sip, and share. With more than 30+ international awards and availability in nine countries, Basbas is changing the way conscious consumers think of the magical Mediterranean island.
study
We've become a nation of solitary individuals, cut off from the very spaces and rituals that once made us whole.
Solitary American explores how we got here and how we get back by examining the policies, design decisions, and cultural forces that either foster human connection or fragment it entirely in narrative.
From dive bars strangled by permits to music venues closed by noise complaints, from the demonization of spirits to the algorithmic curation of community, we're documenting the systematic dismantling of the infrastructure that brings people together.
But this isn't just cultural criticism. It's a blueprint for rebuilding.
Through the lens of hospitality, policy, and the sacred art of gathering, we'll explore what it means to design a society that creates belonging instead of isolation. Because the infrastructure of human connection is broken, but infrastructure can be rebuilt.
Join us in the conversation as we build anew: solitaryamerican.com
consumer
Channelshift is my consumer agency. We've spent the last decade in the trenches with founders, building, testing, and perfecting growth strategies that consistently deliver results. While everyone else chases quick wins and trending tactics, we're focused on creating sustainable systems that scale.
spirit
In 2016, I undertook the rebranding of the ancient spiritual tradition of Kabbalah. Once a protected spiritual practice known only to a small group of initiates, Kabbalah is now one of the world's leading spiritual practices.
It merges practical everyday concerns with esoteric mystical knowledge protected through the ages. It counts name-brand business leaders, celebrities, as well as the common Jane and Joe, as students, with centers in 17 countries speaking 12 languages on every inhabited continent.
Through my own practice, I became a dedicated student and then their chief marketing officer, where I led the rebranding, modernization, and development of their first masterclass in partnership with Milk Studios. It remains one of my proudest creative and managerial achievements.
culture
In 2004, I started throwing my first parties in Miami, Florida. By 2012, my team and I had created nearly a half dozen international brands and developed one of the most notable organizations in the underground music scene, just as EDM was repopularizing in North America. Our two most notable brands, CRUSH and PULP, were sold off in 2012 when I retired as a DJ and promoter.
culture
Keepsake was an American emo/screamo band formed in 1997 by me, Mark Silva, and Duane Hosein in Coral Springs, Florida. We released our first record on Eulogy Recordings, an imprint of Sony, when I was 15, and the core group went on to produce two more records until I left in 2001. I continued to produce punk and hardcore bands for a few more years before turning my attention to dance music.
internet
I was employee number 24 at Grooveshark, and the people I met there fueled my passion to create technology for years thereafter. I went on to build a project called Sociali.st with my partner John Ashenden and Sponsr with my partner Mike Feinberg--both of whom I worked with at Grooveshark. After the lawsuits, many on the Grooveshark team went on to build the next generation of Silicon Valley superstars.